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EB
EB SKILLSDigital Marketing Institute
Practical Proof of Work

Real Campaigns & Live Client Projects

At EB Skills, you do not just study screenshots in slides. You execute campaigns with real ad budgets and optimize organic search visibility for active businesses.

Local SEO & Google Business Profile+142% Map Directions

Local Retailer Footfall & Call Campaign (Model Town)

Challenge:

A lifestyle retail store near Model Town Gol Market was invisible in Google 3-Pack searches despite 8 years of offline presence.

Campaign Strategy & Execution:

Conducted citation audit, optimized primary and secondary categories, implemented geotagged photo updates, and structured automated customer review generation.

Verified Outcomes:
+142% Increase in Google Maps direction requests
Ranked #1 for 6 high-intent retail terms in Ludhiana
+85 direct phone calls per month via Google profile
Google Search Ads & PPC68% Reduction in Lead Cost

B2B Industrial Manufacturer Lead Funnel (Focal Point)

Challenge:

An auto-parts exporter in Focal Point Ludhiana was burning budget on broad search clicks without receiving verified B2B bulk purchase inquiries.

Campaign Strategy & Execution:

Rebuilt account from scratch with single-theme ad groups, strict exact & phrase match sculpting, negative list with 450+ retail exclusions, and dynamic responsive search copy.

Verified Outcomes:
Cost Per Acquisition (CPA) dropped from ₹240 to ₹68
Conversion rate increased from 1.8% to 6.2%
Client closed 3 international export orders in 60 days
Meta Ads (Facebook & Instagram)₹24 Per WhatsApp Lead

Direct WhatsApp Ad Lead Engine for Educational Clinic

Challenge:

A coaching center needed direct inquiries from parents without making them fill out long friction-heavy landing page forms.

Campaign Strategy & Execution:

Deployed Click-to-WhatsApp ads with instant automated welcome flows, video hooks addressing parents' core concerns, and geofencing within 8 km of Ludhiana center.

Verified Outcomes:
Generated 310+ qualified WhatsApp conversations in 30 days
Average cost per WhatsApp conversation: ₹24
Enrolled 28 full-time students in the first batch
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