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EB
EB SKILLSDigital Marketing Institute
High-ROI Performance Track

Google Ads Course in Ludhiana

Turn search intent into revenue. EB Skills provides practical Google Ads training in Model Town, Ludhiana, showing you how to capture ready-to-buy customers, optimize quality scores, and avoid wasting client budgets on untargeted clicks.

Duration: 4 - 6 WeeksMode: Classroom & HybridLevel: Intermediate

Key Course Outcomes:

Live campaign creation with real ad budgets
Keyword match types (Exact, Phrase, Broad) and negative list architecture
Conversion tracking setup using Google Tag Manager (GTM)
Performance Max, Search, and YouTube Video ad campaigns
Quality Score optimization to lower Cost Per Click (CPC)
Model Town Campus & Online

Enroll in Google Ads Course in Ludhiana (PPC & Search)

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Detailed Syllabus

What You Will Learn in This Course

Step-by-step practical modules designed for real business applications.

01

Google Ads Architecture & Match Types

Understanding campaign hierarchy, ad groups, and keyword bidding mechanisms.

  • •Campaign Settings & Location Geofencing
  • •Match Types & Negative Keyword Exclusions
  • •Bid Strategies: Manual CPC vs Smart Bidding
02

High-CTR Responsive Search Ads

Writing compelling ad copy and leverage dynamic assets.

  • •Headline & Description Formulas
  • •Sitelinks, Callouts, and Call Assets
  • •Quality Score Breakdown (CTR, Ad Relevance, Landing Page)
03

Conversion Tracking & Google Tag Manager

Verifying every rupee spent by tracking form submissions, calls, and sales.

  • •GTM Container Setup
  • •Tracking Phone Call Leads & WhatsApp Clicks
  • •Enhanced Conversions & Value Rules
Practical Tool Proficiency

Industry Tools You Will Master

⚡ Google Ads Manager⚡ Google Tag Manager⚡ Google Analytics 4⚡ Keyword Planner⚡ Google Looker Studio
Live Case Studies

Real Client Projects You Will Execute

Build a portfolio with verifiable campaign results before heading to interviews.

42% Reduction in Cost Per Lead

B2B Lead Generation Search Campaign

Structured a high-intent Google Search campaign for an industrial supplier in Ludhiana, cutting wasted spend by 42% through negative keyword sculpting.

Target Job Roles After Completing This Course:

● PPC Executive● Google Ads Specialist● Performance Marketing Associate● Media Buyer
Got Questions?

Frequently Asked Questions: Google Ads Course in Ludhiana

Clear, honest answers to help you make an informed decision for your learning journey.

Google Ads provides immediate visibility on top of search results by paying per click, whereas SEO builds long-term organic rankings without paying for individual clicks. Businesses often use both synergistically.

Ready to Start Your Google Ads Course in Ludhiana?

Join the upcoming practical batch at EB Skills Model Town, Ludhiana or request our syllabus brochure.

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